Project Type: Offline Activation
Shopee | 2023
Shopee | 2023
Partnership: Young NTUC X Shopeee
Our primary aim is to captivate and engage the Gen Z demographic, enticing them to embrace the NTUC card while simultaneously driving increased sales on the Shopee platform.
We propose a seamless integration of the NTUC card with Shopee, offering exclusive monthly treats for cardholders and positioning the NTUC card as the gateway to unparalleled discounts, promotions, and privileges on the Shopee platform.As part of our strategy, on-campus activations and pop-up booths will be employed to distribute vouchers and trendy enamel pins in schools, forging a tangible and stylish connection between Gen Z, NTUC, and Shopee.
In my role, I am tasked with designing a branding that resonates with Gen Z through captivating visuals and strategic brand connections. The carefully curated enamel pin aims to evoke the Shopee shopping experience within Gen Z culture. This includes building a character based on our iconic orange Shopee bag, incorporating elements like headphones and a skateboard, and featuring popular phrases like "In My Shopee Drop" and "#ThisOnMyShopeeHaul." The enamel backing is designed with social media aesthetics to encourage users to organically share their Shopee experiences.
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